About Us
Merchantry Tourism, LLC is a multi-faceted boutique business serving the outdoor hospitality and tourism industries. Operating as Anderson's Brochure Distribution, we have over 40 years as the leader in brochure distribution at RV and consumer travel shows across the US and into Canada. We also provide association and event management services, strategic planning consultation, and assistance with marketing, design projects, and affordable printing services.
Lisa Jones-Bennett
Principal Owner
Aside from her ownership of Merchantry Tourism, Lisa is a long-time professional secondary educator going on 30+ years. She holds a BA in History, Political Science, and Earth Science. She also has a MA in American History and a CAS/SAS in Educational Administration. She has long-term business management experience, as she and Don also own and operate two campgrounds based in NY’s Finger Lakes region. Along with her strong educational background, she is becoming an experienced social media content creator, producing engaging informational and video content for their parks’ social media accounts on Facebook, Instagram, and TikTok. lisa@merchantrytourism.com
Donald G. Bennett, Jr.
Principal Owner
Don was the President/CEO of Campground Owners of NYS, Inc. from 2006 until May 2023. He has served on the boards for various entities, including the NYS Travel & Vacation Association, The Great Lakes Seaway Trail, The Society of the Genesee and the Lakes, NYS Tourism Industry Association, Campground Association Management Professionals, NYS Hospitality Association, Livingston County Chamber of Commerce, Finger Lakes Tourism Alliance, and the National Association of RV Parks and Campgrounds. He has been a part of the Finger Lakes tourism and arts workgroup for the Market NY Grant process. Don is also a Certified Public Accountant maintaining a small client base. don@merchantrytourism.com
Suzanne Hopkins
Vice President of Client Services & Marketing
Suzanne has held several leadership roles in the tourism industry since 1998, when she was hired as the Tourism Director for Madison County (NY) Tourism. She then went on to provide marketing services for the 1000 Islands International Tourism Council and Campground Owners of New York. For many years she served on the executive committee for the NYS Travel & Vacation Association, including board chairperson. She implemented and managed the NY Rural Tourism Conference, which morphed into the Empire State Tourism Conference. She was a volunteer Firefighter/EMT for six years, including three years serving as President of the department’s volunteer association. suzanne@merchantrytourism.com
Rosemary Celelli
Customer Service Agent
Rosemary has spent years dedicated to the promotion and growth of camping across New York. She has over 25 years of experience in managing successful campgrounds across New York State. She has served on the Campground Owners Of New York board since 2007. During that time she has held the the positions of Conference and Exposition Chairperson since 2008 and as Vice Chair since 2018. In 2025 Rosemary and her husband Geno purchased their first campground in NY's Finger Lakes Region. Rosemary is also the director of the Central Steuben Chamber of Commerce and has been very active volunteering with youth sports and the local theater companies.
Geno Celelli
Customer Service Agent
Geno used to be called "Just a Pizza Man,” but he is far from it now! After operating his own successful pizza restaurant for over 15 years he closed the doors in 2019 to help his wife Rosemary manage campgrounds. In 2025, they bought their first campground and Geno takes on all the maintenance and facilities management tasks in their partnership.
Both Suzanne and Don have experience working with grants, primarily the New York State tourism matching funds grants for tourism promotion agencies, and the annual Market New York grants. They also have experience working with the international travel market through consumer travel shows and participation in such events as the U.S. Travel Association’s IPW Market and the New York Times Travel Show.