Home Andersons Brochure Distribution

FAQ

Can I use grant money for distribution with Anderson's, such as tourism matching fund dollars from my state's tourism office?

Yes! Anderson's is a privately operated company and does not receive any grants or outside underwriting that, to our knowledge, would conflict with funding sources you may use to offset the cost of distribution. However, always be sure to consult with your grant provider to be sure of their spending guidelines and rules.

I have different promotional messages for different markets. Can I send separate brochures for my rack space at different shows? For instance, I want to send my fishing guide to the Hershey, PA show, but my travel guide to the Springfield, MA show.

Yes, you can do this. If you're only reserving ONE rack space at a show, it might be easiest to fill out separate forms for each piece, indicating the targeted shows, especially if they're different sizes/pricing (small vs. large). However, you can make notes on a single form instructing us on which brochure goes to which show. We'll be sure your reserved rack space is filled with the appropriate item. If you want more than one of your brochures at a show, see the next Q.

I want to display more than one brochure at a show. For instance, I think the Tampa show is a great market for my travel guide AND my boating brochure. Can I enroll more than one brochure in a show at the same time?

Yes! You're reserving a rack space with each contract form, to be filled with at least one of your print items. We recommend submitting a separate form for each separate piece, indicating the targeted shows, especially if the brochures are the same size/pricing. This will help us better track your inventory, reserve a rack slot for EACH brochure, and make sure all brochures are at the selected shows.

I'd like to sign up now, so I don't miss the Jan/Feb/Mar shows, but due to budget or grant rules I have to pay for programs/projects in the same budget year they occur. Can I defer invoicing and payment until after Jan. 1st (or after the start date of our next budget cycle)?

Maybe. We know how it goes for associations and operating with a myriad of funding sources, each with their unique rules and regulations. Give us a call and we'll gladly discuss with you a payment option that fits both of our needs as a service provider and valued customer (including the early bird discount rate).

I’d like to sign up for a show after the shows season has started. Can I do that? When do I need to get my brochures to you?

We welcome your enrollment at any time. Logistics vary for each show, but on average we’d need your materials shipped to arrive at our warehouse at least a week prior to the show start date so we have time to log them in and pack them into the transport vehicle. If time is of the essence, call us to coordinate other options.

What if I'm not printing new brochures until next spring? Should I sign up now for shows in January and February?

Yes! Yes you should. You're basically reserving a rack space with each contract. So, you can send existing collateral to get you through the start of the next show cycle. Then, send the balance in new stock when it is printed. We'll swap them out for the rest of the show season upon receipt. Don't be conspicuous by your absence!

Have a question we haven't answered here, or perhaps we didn't clearly answer a question above? Reach out to Suzanne Hopkins at suzanne@merchantrytourism.com for more help.